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26 November 2011

Ray Charles Ft. In Schaefer Radio Show (1972)

  Ad in New York Amsterdam News,
Dec. 16, 1972.  
Schaefer, a beer brand, had already been sponsoring their eponymous music festival in New York for a few years, when, in 1972, they also initiated a series of heavily advertised radio shows - titled The Schaefer Circle Of Stars - around African American stars on WBLS-FM, hosted by Frankie Crooker.

Ray Charles was featured in the episode that aired on December 15.

Who knows some more about the format of the show?

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